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~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
~type_genre:"Collection of articles written by one author"
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Beziehungsmarketing
Business-to-business marketing
Marketing theory
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Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Internationales Marketing
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Relationship marketing
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Collection of articles written by one author
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Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Herrmann, Andreas
3
Krishnan, Balaji C.
2
Maas, Peter
2
Wiedmann, Klaus-Peter
2
Abrell, Thomas
1
Alt, Rainer
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Arens, Ludwig
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Aykaç, Tayfun
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Barwitz, Niklas
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Baur, Aaron Wolfgang
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Buxmann, Peter
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Comstock, Mica
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Germelmann, Claas Christian
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Grupp, Tillmann
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Gräve, Jan-Frederik
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Grönroos, Christian
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Hankammer, Stephan Martin
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Hanner, Nicolai
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Haurum, Helle
1
Heyde Fernandes, Daniel von der
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Holmgreen Raburn, Anne-Mette
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Jung, Reinhard
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Jäger, Nikolai Alexander
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Klapper, Daniel
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Klein, Robert
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Kolb, Johannes
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Kreuzer, Stanislav
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Legends in marketing
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ECONIS (ZBW)
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Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
2
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
3
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
5
Relationship
marketing
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969801
Saved in:
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