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~person:"Belz, Christian"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Business-to-business marketing"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Business-to-business marketing
Deutschland
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2
Customer value
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Arzneimittelmarkt
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Außenwirtschaftstheorie
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Hilti AG <Schaan>
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International economics
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Key account management
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Key-Account-Management
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Kundenbindung
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Kundengruppenmanagement
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Marketingmanagement
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Belz, Christian
Malhotra, Naresh K.
Sheth, Jagdish N.
Bruhn, Manfred
8
Homburg, Christian
7
Smith, Alan D.
6
Hollensen, Svend
5
Töpfer, Armin
4
Öberg, Christina
4
Backhaus, Klaus
3
Bertini, Marco
3
Brennan, Ross
3
Canning, Louise
3
Kowalkowski, Christian
3
Kreutzer, Ralf T.
3
Mainela, Tuija
3
Mattmüller, Roland
3
McDowell, Raymond
3
Reichwald, Ralf
3
Tavassoli, Nader T.
3
Ulkuniemi, Pauliina
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Ahlert, Martin
2
Alt, Rainer
2
Avery, Jill
2
Baglieri, Enzo
2
Bieger, Thomas
2
Bjerre, Mogens
2
Bock, Andreas H.
2
Braekler, Michael
2
Carù, Antonella
2
Downing, Steve
2
Ewing, Michael
2
Fischer, Andreas
2
Fisk, Peter
2
Georgi, Dominik
2
Gummesson, Evert
2
Henneberg, Stephan
2
Hougaard, Søren
2
Hutt, Michael D.
2
Ihl, Christoph
2
Jones, Rosalind
2
Kaunonen, Anna
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ECONIS (ZBW)
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Customer value : Kundenvorteile schaffen Unternehmensvorteile
Belz, Christian
;
Bieger, Thomas
-
2006
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003314096
Saved in:
2
Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master
Marketing
, Services and Communication an der Universität St. G...
Belz, Christian
(
contributor
);
Bieger, Thomas
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001865124
Saved in:
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