Customer value : Kundenvorteile schaffen Unternehmensvorteile
Christian Belz; Thomas Bieger
| Year of publication: |
2006 ; 2., aktualisierte Aufl.
|
|---|---|
| Authors: | Belz, Christian ; Bieger, Thomas |
| Publisher: |
[St. Gallen] : Thexis Landsberg am Lech : mi-Fachverl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Shareholder Value | Shareholder value | Management | Branche | Economic sector | Deutschland | Germany | Schweiz | Switzerland | Kundenmanagement |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [deposit.dnb.de] |
| Extent: | 848 S. graph. Darst., Ill. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook ; Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. 769 - 832 |
| ISBN: | 3-636-03081-7 ; 978-3-636-03081-8 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003314096