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~person:"Bemmaor, Albert C."
~person:"Bickart, Barbara A."
~person:"Bischoff, Herbert K."
~source:"econis"
~subject:"Detergents"
~subject:"EU countries"
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Bemmaor, Albert C.
Bickart, Barbara A.
Bischoff, Herbert K.
Chintagunta, Pradeep K.
3
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ECONIS (ZBW)
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Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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2
Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
Saved in:
3
Umweltökonomie : Einfluß von Produkteigenschaften auf die Marktprozesse
Bischoff, Herbert K.
-
1994
Persistent link: https://www.econbiz.de/10010223914
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