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~person:"Ben Jelili, Riadh"
~person:"Elasrag, Hussein"
~person:"Kalliny, Morris"
~person:"Nour, Samia Mohamed"
~subject:"Cultural identity"
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Cultural identity
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Ben Jelili, Riadh
Elasrag, Hussein
Kalliny, Morris
Nour, Samia Mohamed
Sobh, Rana
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Chun, Wootae
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Ghanem, Salma
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ECONIS (ZBW)
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The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
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2
The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma
;
Kalliny, Morris
;
Elgoul, Siham
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
Saved in:
3
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
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