The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
by Morris A. Kalliny
| Year of publication: |
2005
|
|---|---|
| Authors: | Kalliny, Morris |
| Subject: | Fernsehwerbung | Television advertising | Printwerbung | Print advertising | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Religion | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Vergleich | Comparison | USA | United States | Arabische Staaten | Arab countries |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 213 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Edinburg, Tex., Univ. of Texas - Pan American, Diss., 2005 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952907