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~person:"Ben Yahia, Imene"
~person:"Dhir, Amandeep"
~subject:"Online-Marketing"
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Search: subject_exact:"Testimonialwerbung"
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Online-Marketing
Celebrity endorsement
2
Celebrity-Werbung
2
Internet marketing
2
Social Web
2
Social web
2
And purchase intention
1
Beziehungsmarketing
1
Consumer behaviour
1
Identification
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Relationship marketing
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Social media celebrities
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celebrity
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endorsement
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influencer marketing
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social commerce
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social media
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Ben Yahia, Imene
Dhir, Amandeep
Fan, Fei
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Nirschl, Marco
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Steinberg, Laurina
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International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
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