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Ben-Ur, Joseph
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A marketing poll : an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 515-538
Persistent link: https://www.econbiz.de/10008650065
Saved in:
2
A marketing poll: an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph
;
Newman, Bruce I.
- In:
European journal of marketing : EJM
44
(
2010
)
3
,
pp. 515-539
Persistent link: https://www.econbiz.de/10008404510
Saved in:
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