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~person:"Bendle, Neil T."
~person:"Luo, Xin"
~subject:"Electronic word-of-mouth"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Social web"
~subject:"social media"
~subject:"social risk"
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Search: subject_exact:"Mundpropaganda"
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Electronic word-of-mouth
Internet marketing
Internet
Social web
social media
social risk
Social Web
4
Viral marketing
4
Virales Marketing
4
Consumer behaviour
2
Credibility
2
Glaubwürdigkeit
2
Konsumentenverhalten
2
Bewertung
1
Collective intelligence
1
Crowd-based filtering
1
Crowdfunding
1
Evaluation
1
Film
1
Film industry
1
Filmwirtschaft
1
Kino
1
Movie theatre
1
Online-Marketing
1
Product counterfeiting
1
Produktpiraterie
1
Projects filtering
1
Review credibility
1
Reward-based crowdfunding
1
Sense of membership
1
Source credibility
1
Word-of-mouth
1
information quality
1
motion pictures
1
movies
1
online word of mouth
1
piracy
1
psychological reactance
1
social word of mouth (SWOM)
1
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Bendle, Neil T.
Luo, Xin
Law, Chun Hung Roberts
16
Filieri, Raffaele
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Mariani, Marcello M.
9
Gopinath, Shyam
8
Loureiro, Sandra Maria Correia
8
Sparks, Beverley
8
Tan, Yong
8
Akram, Umair
7
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Gu, Bin
7
Jin, Ginger Zhe
7
Law, Rob
7
Li, Hengyun
7
Liang, Sai
7
Lu, Shijie
7
Okumus, Fevzi
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Trusov, Michael
7
Xie, Karen L.
7
Ye, Qiang
7
Berger, Jonah
6
Bilgihan, Anil
6
Casaló, Luis V.
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Hennig-Thurau, Thorsten
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Lee, Jungmin
6
Liu, Yong
6
Luca, Michael
6
Martínez-Torres, María del Rocío
6
Moe, Wendy W.
6
Munzel, Andreas
6
Pavlou, Paul A.
6
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Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Electronic commerce research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
Saved in:
2
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
3
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
4
Examining the moderating role of sense of membership in online review evaluations
Luo, Chuan
;
Luo, Xin
;
Xu, Yun
;
Warkentin, Merrill
;
Sia, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
3
,
pp. 305-316
Persistent link: https://www.econbiz.de/10010515265
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