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~person:"Benkenstein, Martin"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Market research"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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Search: subject:"Marketing"
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Subject
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Market research
Theorie
Marketing
20
Theory
19
Deutschland
17
Germany
17
Marktforschung
14
Marketing theory
12
Marketingtheorie
12
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
6
HR marketing
6
Personalmarketing
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Consumer behaviour
4
Controlling
4
Human Resource Management
4
Konsumentenverhalten
4
Personalmanagement
4
Unternehmen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer service
3
Erfolgsfaktor
3
Kundenservice
3
Lieferantenmanagement
3
Management control
3
Nachkaufmarketing
3
Organisationsstruktur
3
Organizational structure
3
Physical distribution
3
Strategisches Management
3
Success factor
3
Supplier relationship management
3
Vertrieb
3
Business organization
2
Business-to-Business-Marketing
2
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Book / Working Paper
22
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Lehrbuch
39
Textbook
39
Aufsatz im Buch
30
Book section
30
Article in journal
24
Aufsatz in Zeitschrift
24
Handbook
23
Handbuch
23
Sammelwerk
23
Bibliografie enthalten
19
Bibliography included
19
Aufsatzsammlung
11
Graue Literatur
10
Non-commercial literature
10
Hochschulschrift
9
Thesis
9
Arbeitspapier
6
Working Paper
6
Wörterbuch
4
Nachschlagewerk
3
Reference book
3
CD-ROM, DVD
2
Case study
2
Collection of articles written by one author
2
Einführung
2
Enzyklopädie
2
Fallstudie
2
Festschrift
2
Reprint
2
Sammlung
2
Bibliografie
1
Elektronischer Datenträger
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Systematic review
1
Übersichtsarbeit
1
Übungssammlung
1
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Language
All
German
13
English
10
Author
All
Benkenstein, Martin
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
22
Homburg, Christian
15
Meffert, Heribert
14
Kleinaltenkamp, Michael
12
Ahlert, Dieter
9
Hippner, Hajo
9
Sheth, Jagdish N.
8
Wilde, Klaus D.
8
Bauer, Hans H.
7
Hinterhuber, Hans H.
7
Albach, Horst
6
Backhaus, Klaus
6
Zerres, Michael P.
6
Bogaschewsky, Ronald
5
Dangelmaier, Wilhelm
5
Fitchett, James
5
Helmke, Stefan
5
Herrmann, Andreas
5
Sydow, Jörg
5
Albers, Sönke
4
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Link, Jörg
4
Mazurek-Łopacińska, Krystyna
4
Meyer, Anton
4
Plinke, Wulff
4
Stauss, Bernd
4
Stölzle, Wolfgang
4
Zentes, Joachim
4
Zerres, Christopher
4
Arsel, Zeynep
3
Becker, Jörg
3
Bliemel, Friedhelm
3
Breunig, Gerhard
3
Brost, Heike
3
Buber, Renate
3
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Institution
All
Berliner Wissenschafts-Verlag
1
Published in...
All
SAGE library in marketing
7
Heidelberger Fachbücher für Praxis und Studium
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
23
Showing
1
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of
23
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date (oldest first)
1
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
2
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
3
Launch - die Produkteinführung
Pepels, Werner
(
ed.
)
-
2017
-
3. Auflage
Persistent link: https://www.econbiz.de/10011595272
Saved in:
4
Marketing
-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
5
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
6
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
7
Absatzorganisation
Pepels, Werner
(
ed.
)
-
2004
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002135585
Saved in:
8
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
9
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
10
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
1
2
3
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