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~person:"Benkenstein, Martin"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Collection of articles of several authors"
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Theorie
Marketing
29
Theory
25
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23
Germany
23
Market research
16
Marktforschung
16
Marketing theory
12
Marketingtheorie
12
Marketing management
11
Marketingmanagement
11
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
6
HR marketing
6
Personalmarketing
6
Relationship marketing
6
Market segmentation
5
Marktsegmentierung
5
Unternehmen
5
Controlling
4
Human Resource Management
4
Personalmanagement
4
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4
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4
Öffentlichkeitsarbeit
4
Absatz
3
B-to-B-Marketing
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3
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3
Lieferantenmanagement
3
Management control
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Markenpolitik
3
Marketingforschung
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3
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Arbeitspapier
Collection of articles of several authors
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German
17
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8
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Benkenstein, Martin
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Bruhn, Manfred
22
Bauer, Hans H.
21
Helpman, Elhanan
20
Peitz, Martin
20
Franses, Philip Hans
19
Homburg, Christian
18
Lambertini, Luca
18
Gabszewicz, Jean Jaskold
16
Inderst, Roman
15
Meffert, Heribert
15
Motta, Massimo
15
Stahl, Konrad
15
Kind, Hans Jarle
14
Kleinaltenkamp, Michael
14
Matsushima, Noriaki
14
Wey, Christian
14
Ahlert, Dieter
13
Corsten, Hans
13
Soberman, David A.
13
Thisse, Jacques-François
13
Albers, Sönke
12
Burmann, Christoph
12
Decker, Reinhold
12
Grossman, Gene M.
12
Jeon, Doh-Shin
12
Reisinger, Markus
12
Schlippenbach, Vanessa von
12
Anderson, Simon P.
11
Baake, Pio
11
Boysen, Nils
11
Melitz, Marc J.
11
Scholl, Armin
11
Straume, Odd Rune
11
Corsetti, Giancarlo
10
Raff, Horst
10
Belleflamme, Paul
9
Bernard, Andrew B.
9
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9
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SAGE library in marketing
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Beiträge der Fachhochschule für Wirtschaft
1
Heidelberger Fachbücher für Praxis und Studium
1
Review of marketing research
1
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ECONIS (ZBW)
25
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1
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
2
Marketing
-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
3
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
4
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
5
Absatzorganisation
Pepels, Werner
(
ed.
)
-
2004
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002135585
Saved in:
6
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
7
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
8
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
9
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
10
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
1
2
3
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