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~person:"Benkenstein, Martin"
~subject:"Marketing theory"
~subject:"Marketing"
~type_genre:"Collection of articles of several authors"
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Benkenstein, Martin
Meffert, Heribert
24
Pepels, Werner
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Sheth, Jagdish N.
17
Zerres, Michael P.
14
Drees, Norbert
11
Bruhn, Manfred
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Kotler, Philip
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Belz, Christian
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Bauer, Hans H.
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Zaltman, Gerald
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Nufer, Gerd
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Link, Jörg
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Pilarczyk, Bogna
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Roth, Peter
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Sojkin, Bogdan
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Spotts, Harlan E.
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Tadajewski, Mark
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Tomczak, Torsten
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Wang, Yonggui
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Alʹbekov, A. U.
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Ammann, Paul
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Baaken, Thomas
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ECONIS (ZBW)
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Neue Herausforderungen an das Dienstleistungsmarketing
Benkenstein, Martin
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627796
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Herausforderungen der Wiedervereinigung : die betriebswirtschaftliche Perspektive ; Dokumentation einer Vortragsreihe
Benkenstein, Martin
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000896797
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