Neue Herausforderungen an das Dienstleistungsmarketing
Martin Benkenstein (Hrsg.)
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Benkenstein, Martin (ed.) |
| Publisher: |
Wiesbaden : Betriebswirtschaftlicher Verl. Gabler |
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 333 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Conferences: | Workshop Dienstleistungsmarketing ; 12 (Rostock) : 2007.03.15-17 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | German |
| Notes: | Enth. 15 Beitr. - Literaturangaben |
| ISBN: | 3-8349-0891-6 ; 978-3-8349-0891-9 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627796