Curth, Susanne; Uhrich, Sebastian; Benkenstein, Martin - In: Journal of Services Marketing 28 (2014) 2, pp. 147-158
's affective commitment to the service provider and customer citizenship behavior (CCB). In addition, the paper seeks to examine … organization influence very specific facets of customer citizenship behavior. In addition, the study found preliminary support for … citizenship behavior. The present study therefore broadens our knowledge of how bonding among customers influences consumer …