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~person:"Benraïss-Noailles, Laïla"
~person:"Gilani, Hasan"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
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Brand image
HR marketing
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Benraïss-Noailles, Laïla
Gilani, Hasan
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
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5
Azimi, Mohammad
2
Baum, Matthias
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European journal of marketing : EJM
1
International journal of hospitality management
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Journal of business research : JBR
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Strategic outsourcing : an International journal
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ECONIS (ZBW)
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1
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
Saved in:
2
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Gilani, Hasan
;
Jamshed, Shabana
- In:
Strategic outsourcing : an International journal
9
(
2016
)
3
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011643047
Saved in:
6
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
7
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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