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~person:"Benraïss-Noailles, Laïla"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Confidence"
~subject:"First-choice brand (FCB)"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
Confidence
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HR marketing
6
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5
Arbeitsverhalten
3
Brand management
3
Markenführung
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Dual-process theory
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Functional magnetic resonance imaging (fMRI)
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Konsumentenverhalten
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Benraïss-Noailles, Laïla
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Kashyap, Vaneet
3
Rampl, Linn Viktoria
3
Rangnekar, Santosh
3
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
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2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
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2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Wolf, Antje
2
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1
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
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1
Anselmsson, Johan
1
Asree, Susita
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Bader, Benjamin
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Binu Raj, Asha
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Boden, Christiane
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Boss, Alan D.
1
Boss, R. Wayne
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Boukis, Achilleas
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European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Employer brand equity effects on employees well-being and loyalty
Benraïss-Noailles, Laïla
;
Viot, Catherine
- In:
Journal of business research : JBR
126
(
2021
),
pp. 605-613
Persistent link: https://www.econbiz.de/10012494326
Saved in:
2
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
3
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
4
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
5
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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