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~person:"Benson, Susan"
~person:"Faulkner, Margaret"
~person:"Gaur, Vidhu"
~subject:"Market research"
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Fundamentals of marketing research ; Vol. 3
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
3
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
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2
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
3
The effect of introductions on telephone survey participation rates
Brennan, Mike
;
Benson, Susan
;
Kearns, Zane
-
2007
Persistent link: https://www.econbiz.de/10003540400
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