The effect of introductions on telephone survey participation rates
Mike Brennan, Susan Benson and Zane Kearns
| Year of publication: |
2007
|
|---|---|
| Authors: | Brennan, Mike ; Benson, Susan ; Kearns, Zane |
| Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 355-363
|
| Subject: | Marktforschung | Market research | Direktmarketing | Direct marketing | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003540400