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~person:"Berenguer Contrí, Gloria"
~person:"Birgelen, Marcel van"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Social web"
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Dienstleistungsqualität
Einzelhandel
Social web
Customer value
4
Kundenwert
4
Beziehungsmarketing
3
Relationship marketing
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Betriebliche Wertschöpfung
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Brand image
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Brand management
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Konsumentenverhalten
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Kundenzufriedenheit
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Markenführung
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Perceived value
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CHAID
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Customer integration
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Dienstleistungsmarketing
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Berenguer Contrí, Gloria
Birgelen, Marcel van
Gallarza, Martina G.
5
Geruso, Michael
5
Prinz, Daniel
5
Bauer, Thomas
4
Gil Saura, Irene
4
Ko, Eunju
4
Layton, Timothy J.
4
McColl-Kennedy, Janet R.
4
Shamim, Amjad
4
Del Chiappa, Giacomo
3
Diller, Hermann
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Guo, Lin
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Heinonen, Kristina
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Kim, Juran
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Le Nguyen Hau
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Loane, Susan Stewart
3
Perdue, Richard R.
3
Pham Ngoc Thuy
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Rajagopal
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Rintamäki, Timo
3
Saarijärvi, Hannu
3
Sesé, F. Javier
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Shin, Hakseung
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Sweeney, Jillian C.
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Tang, Chuanyi
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Webster, Cynthia M.
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Yrjölä, Mika
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Aflaki, Sam
2
Ahn, Jiseon
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Al Haj Eid, Mohammad Badi’
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Albinsson, Pia A.
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Arteaga-Moreno, Francisco
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Berger, Paul D.
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Bonakdar, Amir
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Caputa, Wiesława
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Chae, Heeju
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Journal of service management
1
Marketing theory
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
3
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
4
Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Larivière, Bart
;
Joosten, Herm
;
Malthouse, Edward C.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 268-293
Persistent link: https://www.econbiz.de/10009765057
Saved in:
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