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~person:"Berenguer Contrí, Gloria"
~person:"Pike, Steven D."
~person:"Roy, Sanjit"
~subject:"B-to-B-Marketing"
~subject:"Kundenintegration"
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Search: subject:"Brand equity"
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B-to-B-Marketing
Kundenintegration
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Customer integration
4
Tourism Marketing
4
Australia
3
Betriebliche Wertschöpfung
3
Brand equity
3
Einzelhandel
3
Place marketing
3
Retail trade
3
Standortmarketing
3
Value co-creation
3
Value creation
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brand equity
3
City marketing
2
Customer satisfaction
2
Customer value
2
Destination Branding
2
Destination Marketing
2
Dienstleistungsqualität
2
Ethiopia
2
Kundenwert
2
Kundenzufriedenheit
2
Latin America
2
Perceived value
2
Service quality
2
Stadtmarketing
2
consumer-based brand equity
2
customer-based place brand equity (CBPBE)
2
place branding
2
Äthiopien
2
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Berenguer Contrí, Gloria
Pike, Steven D.
Roy, Sanjit
Sarkar, Soumya
3
Gil Saura, Irene
2
Hollebeek, Linda D.
2
Jiang, Yanxin
2
Lee, Jungwon
2
Mishra, Prashant
2
Park, Cheol
2
Shabbir, Rizwan
2
Zhang, Jing
2
Ahmed, Zafar U.
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Ameen, Nisreen
1
Amoako, George Kofi
1
Anees-ur-Rehman, Muhammad
1
Armirotto, Vincent
1
Arvola, René
1
Autere, Vesa
1
Baabdullah, Abdullah Mohammed
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bengtsson, Maria
1
Bhattacharjee, Titas
1
Biedenbach, Galina
1
Bordian, Mariia
1
Botha, Elsamari
1
Breazeale, Michael
1
Cai, Gangwei
1
Callarisa-Fiol, Luis
1
Capon, Noel
1
Chen, Mu-Chen
1
Chi, Xiaoting
1
Chiu, Chih-Jen
1
Christodoulides, George
1
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Electronic commerce research
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of
brand
equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
The impact of value co-creation on hotel
brand
equity
and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
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