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~person:"Bergès, Fabian"
~person:"Karray, Salma"
~subject:"Abzug <Fotografie>"
~subject:"Brand"
~subject:"Markenartikel"
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Abzug <Fotografie>
Brand
Markenartikel
Preismanagement
12
Pricing strategy
12
Game theory
7
Spieltheorie
7
Advertising
6
Distribution channel
6
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6
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Bergès, Fabian
Karray, Salma
Diller, Hermann
7
Réquillart, Vincent
5
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4
Inderst, Roman
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Wen, Zhong
4
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Economie & prévision : EP
1
European journal of operational research : EJOR
1
European review of agricultural economics : ERAE
1
International journal of production economics
1
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ECONIS (ZBW)
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1
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
4
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
5
L' impact économique du développement des marques de distributeurs
Bergès, Fabian
;
Bontems, Philipe
;
Réquillart, Vincent
- In:
Economie & prévision : EP
189
(
2009
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10003903258
Saved in:
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