The profitability of store brand introductions by e-commerce platforms selling competing national brands
Salma Karray
| Year of publication: |
2022
|
|---|---|
| Authors: | Karray, Salma |
| Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 62-69
|
| Subject: | Store brand | Marketing channels | Game theory | E-commerce | Electronic Commerce | Markenführung | Brand management | Markenartikel | Brand | Vertriebsweg | Distribution channel | Handelsmarke | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Spieltheorie |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-06581-1_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281242