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~person:"Berger, Doris"
~person:"Efawati, Yen"
~person:"Kaapke, Andreas"
~subject:"Einzelhandelsstandort"
~subject:"Marketing management"
~type:"article"
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Einzelhandelsstandort
Marketing management
Handelsmarketing
9
Retail marketing
9
Deutschland
6
Germany
6
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
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Marketingmanagement
2
Retail trade
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Sonderangebot
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Special offers
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Unfair competition
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Unlauterer Wettbewerb
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Betriebliche Kennzahl
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Chipkarte
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IMC
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Smart card
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Theorie
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Theory
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beneficial
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helping each other
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honesty
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integrated marketing communication
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openness
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retail business
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Berger, Doris
Efawati, Yen
Kaapke, Andreas
Arnold, Gunnar
2
Krancioch, Stephanie
2
Nyilasy, Gergely
2
Ots, Mart
2
Argila Irurita, Ana Maria
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Bastian, Antje
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Handelsforschung
1
International journal of business and globalisation : IJBG
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ECONIS (ZBW)
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The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
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2
Handelsmarketingtechnische Besonderheiten für eine reife Zielgruppe : eine empirische Analyse der Generation 50plus
Berger, Doris
- In:
Handelsforschung
21
(
2007
),
pp. 43-53
Persistent link: https://www.econbiz.de/10003453543
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