The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Year of publication: |
2022
|
---|---|
Authors: | Chaniago, Harmon ; Efawati, Yen |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 30.2022, 2, p. 187-206
|
Subject: | beneficial | helping each other | honesty | IMC | integrated marketing communication | openness | retail business | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Handelsmarketing | Retail marketing | Konsumentenverhalten | Consumer behaviour |
-
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele, (2022)
-
Die Betriebstypenmarke im stationären Einzelhandel
Burkhardt, Achim, (1997)
-
Die Rolle des Einzelhandels bei der Entwicklung des Konsumentenverhaltens in den neuen Bundesländern
Nassua, Thomas, (1998)
- More ...
-
The effect innovation cloning to small business success: Entrepreneurial perspective
Chaniago, Harmon, (2022)
-
Chaniago, Harmon, (2021)
-
The effect innovation cloning to small business success : entrepreneurial perspective
Chaniago, Harmon, (2022)
- More ...