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~person:"Berger, Jonah"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
~subject:"Werbepsychologie"
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Werbepsychologie
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Berger, Jonah
Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Zinman, Jonathan
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Karlan, Dean
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ECONIS (ZBW)
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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
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