Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Year of publication: |
2010
|
---|---|
Authors: | Marchegiani, Christopher ; Phau, Ian |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 3, p. 241-256
|
Subject: | Emotion | Werbewirkung | Advertising effects | Kognition | Cognition | Werbepsychologie | Psychology of advertising | Australien | Australia |
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