//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berger, Jonah"
~person:"Ratten, Vanessa"
~subject:"Social Web"
~subject:"Social network"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kommunikation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social network
Communication
9
Kommunikation
9
Marketing management
9
Marketingmanagement
9
Social web
9
Consumer behaviour
6
Konsumentenverhalten
6
Mobile communications
6
Mobilkommunikation
6
Beziehungsmarketing
5
Relationship marketing
5
Viral marketing
5
Virales Marketing
5
E-commerce
4
Electronic Commerce
4
Internet marketing
4
Marketing
4
Online-Marketing
4
Technischer Fortschritt
4
Technological change
4
relationship marketing
4
Digital marketing
3
Lieferantenmanagement
3
Social economy
3
Soziales Netzwerk
3
Sozialwirtschaft
3
Sportmarketing
3
Sports marketing
3
Supplier relationship management
3
word of mouth
3
Brand management
2
Digitalisierung
2
Digitization
2
Emotion
2
Entrepreneurship
2
Entrepreneurship approach
2
Innovation
2
Innovation management
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
3
Book section
3
Language
All
English
9
Author
All
Berger, Jonah
Ratten, Vanessa
Dellaert, Benedict G. C.
9
Ozuem, Wilson
7
Chan-Olmsted, Sylvia M.
6
Han, Bing
6
Rowles, Craig
6
Walden, Johan
6
Durante, Ruben
5
Gargiulo, Martin
5
Haenlein, Michael
5
Harmsen- van Hout, Marjolein J. W.
5
Herings, Peter Jean-Jacques
5
Hirshleifer, David
5
Hossain, Liaquat
5
Kapteyn, Arie
5
Kerkhof, Anna
5
Madsen, Vibeke Thøis
5
Masciandaro, Donato
5
Münster, Johannes
5
Romelli, Davide
5
Rudeloff, Christian
5
Ryan, Damian
5
Smith, James P.
5
Sosa, Manuel
5
Tesei, Andrea
5
Valck, Kristine de
5
Adeola, Ogechi
4
Bartosik-Purgat, Małgorzata
4
Blaschke, Steffen
4
Bondarouk, Tanya
4
Camilleri, Mark Anthony
4
Campante, Filipe R.
4
Dennis, Alan
4
Dennis, Charles
4
Etter, Michael
4
Ettl-Huber, Silvia
4
Gloor, Peter A.
4
Harmsen - van Hout, Marjolein J. W.
4
Herings, P. Jean-Jacques
4
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Developing digital marketing : relationship perspectives
1
Evolution of innovation management : trends in an international context
1
International journal of social entrepreneurship and innovation : IJSEI
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing research : JMR
1
Social e-enterprise : value creation through ICT
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
2
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
3
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
4
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
5
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
6
The development of social e-enterprises, mobile communication and social networks : a social cognitive perspective of technological innovation
Ratten, Vanessa
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
3
,
pp. 68-77
Persistent link: https://www.econbiz.de/10010201586
Saved in:
7
The evolution of mobile social networks through technological innovation
Ratten, Vanessa
- In:
Evolution of innovation management : trends in an …
,
(pp. 132-150)
.
2013
Persistent link: https://www.econbiz.de/10009705673
Saved in:
8
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Saved in:
9
Social e-enterprise through technological innovations and mobile social networks
Ratten, Vanessa
- In:
Social e-enterprise : value creation through ICT
,
(pp. 96-109)
.
2013
Persistent link: https://www.econbiz.de/10009678432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->