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~person:"Berger, Jonah"
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Berger, Jonah
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ECONIS (ZBW)
17
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1
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Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
2
Discussing proximal pasts and far futures
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014470729
Saved in:
3
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
4
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
5
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
6
Broadcasting and narrowcasting : how audience size affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
7
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
8
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
9
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
10
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
1
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