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~person:"Bergkvist, Lars"
~person:"Chang, Chingching"
~person:"King, Stephen"
~subject:"Celebrity endorsement"
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Celebrity endorsement
Advertising effects
39
Werbewirkung
39
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7
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Markenartikel
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Taiwan
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Celebrity-Werbung
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Psychology of advertising
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Werbepsychologie
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psychometrics
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Advertising media
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Analysis of variance
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Brand management
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Personality psychology
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Persönlichkeitspsychologie
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Varianzanalyse
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celebrity endorsement
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Bergkvist, Lars
Chang, Chingching
King, Stephen
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Chan, Kara
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Ilicic, Jasmina
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Meyer, Frederik
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Pradhan, Debasis
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Sattler, Henrik
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Schimmelpfennig, Christian
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Abirami, U.
3
Banerjee, Neelotpaul
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Carrillat, François A.
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Dwivedi, Abhishek
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Ho, Thong
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Johnson, Lester W.
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Kaur Ghuman, Mandeep
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Krishnan, Jayasree
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Mann, Bikram Jit Singh
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McDonald, Robert E.
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Mishrab, Aditya Shankar
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Alpízar R., Francisco
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International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
3
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1
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
2
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
3
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
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