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~person:"Bergkvist, Lars"
~person:"Lennerts, Silke"
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Bergkvist, Lars
Lennerts, Silke
Eisend, Martin
201
Kuß, Alfred
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ECONIS (ZBW)
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Changes in definitions and operationalizations in advertising research-justified or not?
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 468-476
Persistent link: https://www.econbiz.de/10014305468
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
4
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
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