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~person:"Bergman, Stephen A."
~person:"Ko, Yong Jae"
~subject:"Higher education institution"
~type:"article"
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Bergman, Stephen A.
Ko, Yong Jae
Dixon, Marlene
3
Huml, Matt R.
3
Hutchinson, Michael
3
Pitts, Joshua D.
3
Rotthoff, Kurt W.
3
Taylor, Elizabeth A.
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Journal of nonprofit & public sector marketing
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Journal of sports economics
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Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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Revenue per quality of college football recruit
Bergman, Stephen A.
;
Logan, Trevon D.
- In:
Journal of sports economics
21
(
2020
)
6
,
pp. 571-592
Persistent link: https://www.econbiz.de/10012232024
Saved in:
2
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae
;
Rhee, Yong Chae
;
Walker, Mathew
;
Lee, …
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10010378584
Saved in:
3
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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