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~person:"Bergmann, Karin"
~subject:"Germany"
~type_genre:"Hochschulschrift"
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Brand image
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Consumer behaviour
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Convenience Food
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Deutschland
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Ernährungsindustrie
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Food consumption
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Convenience food
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Food safety
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Information behaviour
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Informationsverhalten
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Lebensmittelsicherheit
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Bergmann, Karin
Arz, Stephanus
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Balster, Andreas
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Benz, Sebastian
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Freichel, Christoph
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Heidler, Matthias
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Gesunde Ernährung
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ECONIS (ZBW)
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Dealing with consumer uncertainty : public relations in the food sector
Bergmann, Karin
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2002
Persistent link: https://www.econbiz.de/10001621057
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Der empirische Zusammenhang von Verbraucherverunsicherung und Informationsverhalten am Beispiel von Convenience Food : Konsequenzen für die unternehmerische Öffentlichkeitsarbeit
Bergmann, Karin
-
1997
Persistent link: https://www.econbiz.de/10000668706
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