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~person:"Bergmann, Karin"
~subject:"Germany"
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Convenience Food
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Deutschland
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Informationsverhalten
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Unvollkommene Information
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Verbraucherinformation
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Consumer behaviour
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Ernährungsindustrie
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Food consumption
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Lebensmittelkonsum
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Public relations
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Öffentlichkeitsarbeit
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Brand image
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Food safety
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Lebensmittel
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Lebensmittelindustrie
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Lebensmittelwirtschaft
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Markenimage
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Risiko
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Risikopräferenz
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Bergmann, Karin
Gottschalk, Ingrid
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Grugel, Christian
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Kenning, Peter
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Nessel, Sebastian
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Oehler, Andreas
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Reisch, Lucia A.
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Streich, Michael
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Arndt, Yvonne
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Biethahn, Niels
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Breidenbach, Petra
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Fridrich, Christian
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Germelmann, Claas Christian
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Gruber, Stephan
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Hagemann, Hans Werner
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Hanschke, Stefan
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Heim, Nina
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Honegg, Sarah
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Höhne, Birgit
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Jantke, Kerstin
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Korb, Jasmin Claudia
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Kreiß, Christian
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Kriege-Steffen, Astrid
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Gesunde Ernährung
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ECONIS (ZBW)
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Dealing with consumer uncertainty : public relations in the food sector
Bergmann, Karin
-
2002
Persistent link: https://www.econbiz.de/10001621057
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2
Der verunsicherte Verbraucher : neue Ansätze zur unternehmerischen Informationsstrategie in der Lebensmittelbranche
Bergmann, Karin
-
2000
Persistent link: https://www.econbiz.de/10001406249
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