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~person:"Berinato, Scott"
~person:"Hylton, Melissa"
~person:"Kinney, Lance"
~subject:"Werbewirkung"
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International journal of sports marketing & sponsorship
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Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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