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~person:"Berkholz, Petra"
~person:"Bickart, Barbara A."
~person:"Ehrenberg, Andrew S. C."
~source:"econis"
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Berkholz, Petra
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Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
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Manual dishwashing habits : an empirical analysis of UK consumers
Berkholz, Petra
;
Stamminger, Rainer
;
Wnuk, Gabi
;
Owens, …
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 235-242
Persistent link: https://www.econbiz.de/10003945585
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A successful new brand: shield
Wellan, Dee M.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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