//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berman, Barry"
~person:"Khajehzadeh, Saman"
~person:"Luo, Meiling"
~subject:"Mobile business"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile business
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
4
Loyalty program
4
Mobile communications
4
Mobilkommunikation
4
Mobile Business
3
Mobile coupon redemption
2
Mobile coupons
2
Mobile phone
2
Mobiltelefon
2
Product type
2
Regulatory focus
2
Shopping motivation
2
Access convience
1
Access regulation
1
Asymmetric competition
1
Beacons
1
Competition
1
Geo-location targeting
1
Geofencing
1
Internet marketing
1
Mobile Marketing
1
Mobile accessibility
1
Mobile channel
1
Mobile marketing
1
Netzregulierung
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Opt-in
1
Preisdifferenzierung
1
Price discrimination
1
Regulation
1
Regulatory fit
1
Regulierung
1
Smartphone marketing
1
Temporal needs
1
Theorie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Berman, Barry
Khajehzadeh, Saman
Luo, Meiling
Ha, Young
4
Im, Hyunjoo
4
Yancey, Scott
3
Mann, Andreas
2
Prein, Jan
2
Andrews, Michelle
1
Bacile, Todd J.
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Banerjee, Syagnik (Sy)
1
Battaglia, Daryl
1
Cameron, Dave
1
Chen, Chin-yao
1
Chen, Jun-ming
1
Chen, Xudong
1
Chokkannan, Pradeepkumar
1
Dickinger, Astrid
1
Fu, Ning
1
Georg, Stefan
1
Ghose, Anindya
1
Goehring, Jody
1
Goldsmith, Ronald E.
1
Gregory, Chris
1
Gupta, Sandeep
1
Han, Sang Pil
1
Hilletofth, Per
1
Hsu, Yi-hsiang
1
Hsueh, Sue-chen
1
Hudon, Tristan
1
Hui, Sam
1
Jayasingh, Sudarsan
1
Kim, Hee Jin
1
Kleijnen, Mirella
1
Kwon, Hyeokkoo Eric
1
Ladhari, Riadh
1
Lee, Dongwon
1
Lee, Tzong-ru
1
Li, Gang
1
more ...
less ...
Published in...
All
Business horizons
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
2
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
3
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->