Mobile coupons : what to offer, to whom, and where?
Year of publication: |
2015
|
---|---|
Authors: | Khajehzadeh, Saman ; Oppewal, Harmen ; Tojib, Dewi |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 5/6, p. 851-873
|
Subject: | Shopping motivation | Regulatory focus | Access convience | Mobile channel | Mobile coupon redemption | Product type | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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