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~person:"Bernetti, Iacopo"
~person:"Drummond, Mark Hamilton"
~subject:"Moving Image"
~subject:"Wahrnehmung"
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Moving Image
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Consumer behaviour
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Bernetti, Iacopo
Drummond, Mark Hamilton
Pagel, Sven
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International journal of wine business research
1
Journal of social marketing : JSOCM
1
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ECONIS (ZBW)
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Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
2
Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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