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~person:"Bernritter, Stefan F."
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Brand management
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Bernritter, Stefan F.
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
91
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
44
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
42
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
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International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Advertising in new formats and media : current research and implications for marketers
1
Journal of advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
"Don't worry, we are here for you" : brands as external source of control during the COVID-19 pandemic
Verlegh, Peeter
;
Bernritter, Stefan F.
;
Gruber, Verena
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10012607896
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
5
Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
Saved in:
6
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
7
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
8
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 785-805
Persistent link: https://www.econbiz.de/10012492586
Saved in:
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