//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bernstein, David"
~person:"Franke, George R."
~person:"Klerkx, Mandy"
~person:"Sager, Jürg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Outdoor advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Außenwerbung
6
Outdoor advertising
4
Advertising effects
3
Werbewirkung
3
Estimation
2
Netherlands
2
Niederlande
2
Perception
2
Schätzung
2
Wahrnehmung
2
Local public transport
1
Meinungsforschung
1
Opinion poll
1
Plakat
1
Public opinion
1
Schweiz
1
Switzerland
1
USA
1
United States
1
Öffentliche Meinung
1
Öffentlicher Nahverkehr
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Language
All
English
3
Undetermined
2
German
1
Author
All
Bernstein, David
Franke, George R.
Klerkx, Mandy
Sager, Jürg
Wilson, Rick T.
6
Sander, Matthias
4
Krieger, Kai Harald
3
Meurs, Lex van
3
Buczyński, Mateusz
2
Budziński, Wiktor
2
Bylicki, Michał
2
Czajkowski, Mikołaj
2
Michelis, Daniel
2
Taylor, Charles Raymond
2
Till, Brian
2
Abhishek
1
Afrashteh, Amir Aslani
1
Alavijeh, Mohammad Reza Karimi
1
Almer, Alexander
1
Amirshahi, Mirahmad
1
Anesbury, Zachary
1
Aristoff, Mandy
1
Baack, Daniel W.
1
Bae, Young Han
1
Belk, Russell W.
1
Berger, Thomas
1
Beyer, Gilbert
1
Bhargava, Mukesh
1
Bhatia, Tej K.
1
Black, Iain R.
1
Brakus, J. Joško
1
Burridge, Martin
1
Butz, Andreas
1
Cardoso, Jorge C. S.
1
Caspar, Volker
1
Casper, Jeff
1
Chapman, Kathleen
1
Cheung, Wing Yi
1
Childs, Michelle L.
1
Cho, Chang-Hoan
1
Coleman, Renita
1
more ...
less ...
Institution
All
Allgemeine Plakatgesellschaft
1
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
International advertising and communication : current insights and empirical findings
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
Saved in:
2
Was hängen bleibt : zur Werbewirkung von Hängeplakaten in öffentlichen Verkehrsmitteln
Sager, Jürg
;
Reimann, Werner
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 515-521)
.
2007
Persistent link: https://www.econbiz.de/10003513196
Saved in:
3
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
4
Processing outdoor posters : product- and brand recognition in a split of a second /Mandy Klerkx; Lex van Meurs
Klerkx, Mandy
;
Meurs, Lex van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 313-321)
.
2005
Persistent link: https://www.econbiz.de/10003353841
Saved in:
5
Advertising outdoors : watch this space!
Bernstein, David
-
1997
Persistent link: https://www.econbiz.de/10004346793
Saved in:
6
Neue Wege im Plakatmarketing : GRP exklusiv bei der APG
Sager, Jürg
Persistent link: https://www.econbiz.de/10004569818
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->