Processing outdoor posters : products- and brand recognition in a split of a second
Year of publication: |
2006
|
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Authors: | Klerkx, Mandy ; Meurs, Lex van |
Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 124-139
|
Subject: | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Schätzung | Estimation | Niederlande | Netherlands | Außenwerbung | Outdoor advertising |
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