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~person:"Berraies, Sarra"
~subject:"Digitization"
~subject:"E-commerce"
~subject:"Relationship marketing"
~subject:"e-WOM"
~type:"article"
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Berraies, Sarra
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The international journal of bank marketing : IJBM
1
The journal of applied business research
1
Total quality management & business excellence
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ECONIS (ZBW)
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Service quality in a mobile-banking-applications context : do users' age and gender matter?
Trabelsi-Zoghlami, Amira
;
Berraies, Sarra
;
Yahia, Karim Ben
- In:
Total quality management & business excellence
31
(
2020
)
15
,
pp. 1639-1668
Persistent link: https://www.econbiz.de/10012385051
Saved in:
2
Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Berraies, Sarra
;
Yahia, Karim Ben
;
Hannachi, Mariem
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10011788307
Saved in:
3
Functional characteristics of banking websites and customer loyalty : the mediating role of online trust
Berraies, Sarra
;
Chtioui, Rached
;
Yahia, Karim Ben
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011304803
Saved in:
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