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~person:"Berthon, Pierre R."
~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"New product development"
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Kundenintegration
New product development
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17
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16
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3
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Berthon, Pierre R.
Mazursky, David
Leifer, Larry
7
Meinel, Christoph
6
Plattner, Hasso
5
Dahl, Darren W.
4
Khan, B. Zorina
4
Chattopadhyay, Amitava
3
Goldenberg, Jacob
3
Gorn, Gerald J.
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Hewing, Martin
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Hossain, Mokter
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Sosa, Manuel
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3
Acar, Oguz Ali
2
Akgün, Ali E.
2
Althuizen, Niek
2
Balague, Christine
2
Banks, John
2
Bayus, Barry L.
2
Bicen, Pelin
2
Brabandere, Luc de
2
Bretschneider, Ulrich
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Burgess, Jean
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Castillo-Vergara, Mauricio
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California management review
1
Journal of consumer behaviour : an international research review
1
Marketing letters : a journal of research in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
2
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
3
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
4
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
5
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
6
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
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