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~person:"Berthon, Pierre R."
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Berthon, Pierre R.
Dwivedi, Abhishek
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Hide and uncover : the use of secrets in marketing
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Edelman, Linda F.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 682-704
Persistent link: https://www.econbiz.de/10012249639
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