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~person:"Bettman, James R."
~person:"Garolera, Jordi"
~person:"Hill, Ronald Paul"
~person:"Langner, Tobias"
~subject:"Markenartikel"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
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Markenartikel
Privater Konsum
Consumer behaviour
24
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24
Brand
6
Brand management
4
Markenführung
4
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3
Personality psychology
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Bettman, James R.
Garolera, Jordi
Hill, Ronald Paul
Langner, Tobias
Fournier, Susan
6
Elliott, Richard
4
Aaker, Jennifer
3
Hellmann, Kai-Uwe
3
Levy, Sidney J.
3
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2
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2
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2
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2
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Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Handbook of brand relationships
1
Marketing theory and applications ; 2012=Vol. 23
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Product and market development for subsistence marketplaces
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to identity and consumption
1
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ECONIS (ZBW)
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1
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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2
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
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3
Transnational business and their mandate to serve consumers
Hill, Ronald Paul
;
Martin, Kelly D.
-
2013
Persistent link: https://www.econbiz.de/10009792202
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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5
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
7
Consumption and environmental degradation : a long-term view
Dhanda, Kanwalroop Kathy
;
Hill, Ronald Paul
- In:
Product and market development for subsistence marketplaces
,
(pp. 297-317)
.
2007
Persistent link: https://www.econbiz.de/10003522010
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8
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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