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~person:"Bettman, James R."
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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6
Personality psychology
3
Persönlichkeitspsychologie
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Brand
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Markenartikel
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Bettman, James R.
Gröppel-Klein, Andrea
17
Belk, Russell W.
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13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Handbook of brand relationships
1
Handbook of consumer psychology
1
Strong brands, strong relationships
1
The Routledge companion to identity and consumption
1
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1
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
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2
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
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3
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
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4
Consumer decision making : a choice goals approach
Bettman, James R.
;
Luce, Mary Frances
;
Payne, John W.
- In:
Handbook of consumer psychology
,
(pp. 589-610)
.
2008
Persistent link: https://www.econbiz.de/10003716255
Saved in:
5
Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances
;
Bettman, James R.
;
Payne, John W.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 59-80)
.
2005
Persistent link: https://www.econbiz.de/10003932974
Saved in:
6
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
Saved in:
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