Consumer decision making : a choice goals approach
Year of publication: |
2008
|
---|---|
Authors: | Bettman, James R. ; Luce, Mary Frances ; Payne, John W. |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 589-610
|
Subject: | Verbraucher | Consumers | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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