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~person:"Bettman, Jenni L."
~person:"Chatterjee, Chirantan"
~person:"Grunert, Klaus G."
~person:"Susskind, Alex"
~subject:"Advertising effects"
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Bettman, Jenni L.
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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros
;
Grunert, Klaus G.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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