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~person:"Beuk, Frederik"
~person:"Brösamle, Simon"
~person:"Bush, Victoria"
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Beuk, Frederik
Brösamle, Simon
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The SAGE handbook of marketing ethics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The sales ethics subculture
Marshall, Greg W.
;
Ferrell, Odies C.
;
Bush, Victoria
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 457-473)
.
2021
Persistent link: https://www.econbiz.de/10012306638
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2
Motivation of customer-facing staff to sell highly innovative products : theoretical framework and empirical tests
Brösamle, Simon
-
2015
Langfristiger Unternehmenserfolg hängt massgeblich von der Fähigkeit ab, kontinuierlich Innovationen zu entwickeln und diese erfolgreich am Markt zu etablieren. Viele Innovationen scheitern jedoch und bringen nicht den gewünschten Erfolg. Insbesondere bei hochinnovativen Produkten und...
Persistent link: https://www.econbiz.de/10011603132
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Financial incentrives and salesperson time orientation in new product launch : a longitudinal study
Beuk, Frederik
;
Malter, Alan J.
;
Spanjol, Jelena
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 647-663
Persistent link: https://www.econbiz.de/10010375936
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