//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beverland, Michael B."
~subject:"Brand management"
~subject:"Inflationsbekämpfung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Credibility"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Inflationsbekämpfung
Credibility
5
Glaubwürdigkeit
5
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Authenticity
2
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Australia
1
Australien
1
Belgien
1
Belgium
1
Branding
1
Brauerei
1
Brewery
1
Consumer behavior
1
Customer value
1
Event marketing
1
Event-Marketing
1
Innovation
1
Kundenwert
1
Measurement
1
Messung
1
Scale development
1
brand positioning
1
brand value
1
consumer value
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Beverland, Michael B.
Mendonça, Helder Ferreira de
5
Broaddus, J. Alfred
4
Agénor, Pierre-Richard
3
Bakshi, Madhupa
3
Calvo, Guillermo
3
Goodfriend, Marvin
3
Loureiro, Sandra Maria Correia
3
Melewar, T. C.
3
Mishra, Prashant
3
Montes, Gabriel Caldas
3
Moulard, Julie Guidry
3
Orphanides, Athanasios
3
Schweickert, Rainer
3
Schäfer, Wolf
3
Sell, Friedrich L.
3
Végh, Carlos A.
3
Walsh, Carl E.
3
Arnold, Ivo J. M.
2
Balmer, John M. T.
2
Banerjee, Neelotpaul
2
Bleaney, Michael F.
2
Buffie, Edward F.
2
Burkhalter, Janée N.
2
Burmann, Christoph
2
Butt, Muhammad Mohsin
2
Campo, Sara
2
Canavan, T. Christopher
2
Chang, Roberto
2
Coleman, Winnie
2
Dewald, William G.
2
Dwivedi, Abhishek
2
Eijffinger, Sylvester C. W.
2
Elliott, Richard
2
Erceg, Christopher J.
2
Foroudi, Pantea
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Güler, Aslı
2
Hassan, Gazi M.
2
more ...
less ...
Published in...
All
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
2
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
3
Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->